Category Archives: mattel

Batsy Claro, Isi Dawndancer, & Kjersti Trolleson Finally Revealed

Batsy Claro, Daughter White Vampire Bat
From: Ghosta Rica
-Brand Boo Students

Isi Dawndancer, Daughter of the Spirit Deer
From: Boo Hexico (New Mexico)
-Brand Boo Students

Kjersti Trollson, daughter Trolls
From: Goreway (Norway)
-Brand Boo Students

#MonsterHigh Scarnival Draculaura, Clawd & Skelita

Draculaura, Skelita and Clawd Scarnival.

Monster High causes the fall of Barbi-lon





I am torn typing this since I grew up with America’s fav blonde bombshell doll, but alas the time has come to face the truth after 54 years the queen of Barbi-lon must bow to others. I am sure Cleo and Nefera will be thrilled that the De Nile of Barbie has come to an end.


So let’s get to the all of the freaky facts on this subject.

Barbie sales are still tumbling.


Barbie dolls are losing favor with kids. 
Sales of Mattel’s signature doll dropped a whopping 21% last quarter, reports Matt Townsend at Bloomberg News. Revenue has declined more than 10% for the last four quarters. 
Mattel executives highlighted a few reasons that the iconic dolls are declining in popularity in an earnings call with investors. 
They also hinted at the future of Barbie, which CEO Bryan Stockton said is “still the number one dollar brand in the world” thanks to an empire of books, movies, clothing, and games. 
Here’s why fewer girls are buying the dolls. 

1. Kids are spending more on tech.

The popularity of tablets, smartphones, and games is taking market share from Barbie dolls, Townsend writes. As kids increasingly spend their allowances on technology, plastic dolls aren’t as exciting. 
To deal with this shift, Mattel has been offering a variety of Barbie apps, computer games, and movies.
The brand also sells a Barbie digital “makeover mirror” which allows girls to apply make-up to a Barbie doll’s face.  
barbie digital makeover mirror Kohl’sBarbie’s makeover mirror.

2. Girls want edgier toys.

Monter High dolls are “cannibalizing” Barbie sales as girls opt for the edgier toys, company executives said last year. 
Mattel created Monster High in 2010, and sales have been skyrocketing ever since they hit shelves.
The dolls are inspired by famous monsters like Dracula, the Mummy, Medusa, and Frankenstein’s monster, and retail for around $20 each (compared with around $10 for Barbie). 
Monster High is “all about celebrating your differences,” company execs said on the call, adding that the franchise appeals to both younger and older girls. 
monster high dollsReutersMonster High dolls are taking market share from Barbie.

Toys R 

Barbie wouldn’t last a day at Monster High.
The latest fashion dolls from Mattel Inc. are a dramatic departure from the toy maker’s most recognizable blond: As the offspring of famous monsters, the new Monster High girls are fearless, occasionally furry and a bit freaky.
There’s Draculaura, daughter of Dracula, who is vegan and faints at the sight of blood. Her best friend Clawdeen Wolf, whose father is Werewolf, spends much of her time plucking and shaving her excessive, fast-growing hair. And classmate Frankie Stein, who sports stitches just like dad Frankenstein, loves to shop for “scary cute clothes that are absolutely to die for.”
“They’re fun characters to build a world around,” said Tim Kilpin, general manager for Mattel Brands. “Who doesn’t feel like a freak in high school? It started with that universal truth.”

Breaking News: Treasurer Goldar, Sweet Screams Abby, Ghoulia and MORE!

Some new pictures coming in from our friends south of the border that I simply had to share with you all! Please feel free  to share and link back to us!
Photo: agosto o septiembre , estarán disponibles
Photo: disponibles hasta agosto o septiembre
Photo: SWEET SCREAMS SWEET SCREAMS  GHOULIA AND THAT'S ABBEY?! CANT WAIT!!
Photo: New Info again today! Yay! In case you havent seen yet! Ghoul Talk 2 Pack! Sourse: Armagedon Toys
Photo: Did you see the new We Are Monster High 5 pack that will be coming out!! No info on dates yet.. What do you think? Slo Mo, Lagoona, Cleo, Treasurer Golda and Scarah Screams!

New Releases popping up and SDCC Announcement


Good evening Mansters & Ghouls! There has been so much news lately from Monster High that I think it’s best to update you all at once. First, Zombie Shake dolls are popping up at Justice stores nationwide. Here is one proof shot from my good friends over at Monster High info & sharing for kids like me via facebook.



Also as we know Mattel is very good at early releases and my good friends over at Time to Play Mag have these now in studio so prepare for a flood in the markets.




And of course with 2014 San Diego Comic Con just around the corner we are all eagerly awaiting the reveal and we have it for you…


Introducing your 2014 SDCC Exclusives

Manny Taur & Iris Clops


SO is everyone as excited as I am with freaky fusion, zombie shake, and SDCC??? Looks like 2014 is shaping up to be a clawsome year at Monster High!





Toy Fair 2014 More new pictures and the Catacombs

Freaky Fusion w/ Clawvenus and Zombie Prom dolls at 6:30

https://youtube.googleapis.com/v/Zw7EyjvxU6w&source=uds

Let’s not forget our new scaremester dolls

https://youtube.googleapis.com/v/j4X51mcaH0I&source=uds

Breaking News from Toy Fair 2014


We’re bringing you all the clawsome deets from Toy Fair 2014 and mummies are howling over all of the off the fang releases from our friends at Monster High!
Below is pictures, info, and a video from our besties at Time to play Mag who have all of the best toy reviews, prices, and giveaways! Check them out for sure because the cool ghouls all know about TTP. I look forward to bringing you more news from Toy Fair 2014 and of course will be live on the floor of San Diego Comic Con in July.







Monster High Fusion Doll Assortment
ARP: $20.99 | Ages 6+ years | Available: June 2014
In a freaky twist of adventure, our favorite Monster High® ghouls get accidentally fused together in ways never seen before! Choose from Lagoonafire™ (a mix of Lagoona Blue® and Jinafire Long®), Dracubecca™ (a fusion of Draculaura® and Robecca Steam®), Cleolie™ (a combination of Cleo de Nile® and Toralei®), Clawvenus™ (a blend of Clawdeen Wolf® and Venus McFlytrap®) and Neighthan Rot™ (a unicorn-zombie boy). Accessories include a to-die-for purse for each – except Neighthan Rot™, who has a hat with a hole cut out for his unicorn horn.

Monster High Inner Monster Feature Assortment
ARP: $21.97 | Ages 6+ years | Available: June 2014
Monsters have feelings too! Customize the expressions of these creepy cool creatures by changing their eyes, facial expressions and their fashions! Sets include one full doll with eye-changing feature, one interchangeable face plate, a peggable/interchangeable skeleton and chest plate, inner piece count, over-the-top fashion, accessories, purse, doll stand, brush and fill-in-the-blank diary. Choose from three killer options: Fearfully Feisty n Mad Love*, Spooky Sweet n Frightfully Fierce* and Scared Silly n Shockingly Shy*

Monster High Recharge Chamber
ARP: $44.99 | Ages 6+ years | Available: August 2014
At the riveting climax of the Monster High® movie, Freaky Fusion, the beast ghoulfriends of Frankie Stein® rally around to give her back her spark with this hair-raising Recharge Chamber! Comes with a one-of-a-kind Frankie Stein® doll wearing a voltageous fashion and shocking shoes. Place her in the chamber, and press the button for hair-raising fun – her hair literally rises into a shocking ‘do! Press the light again for a spooktacular light show for clawesome room decor.


Plus the uhhh-mazing new 4 foot tall Catacombs? Looks like 2014 is another banner year for Monster high!

Remember at Monster High We Stop Hate, and Be yourself, Be Unique, Be Your Own Monster!

Introduction to Monster High for new Mummies and Daddies!




Be unique, Be Yourself, Be A Monster ?



So over the last five years I have heard more & more people of all ages asking “What is Monster High?” and “Why is Monster High so popular?” Well here is hopefully a very good answer to the parents who just don’t get it yet.

A leading Toy Expert stated recently “There’s a particularly important message for kids as our too-often-polarized culture defines people as groups—just as the high school culture can for kids still forming their identities.



Monster High is all about being an individual, celebrating what’s unique and different about each human being, seeing beyond the surface and somehow making it all work. It’s a very supportive message for kids delivered with appropriate humor and, of course, drop dead style.

I’ve always believed that we become what we play, that the identities we try on in the world of the imagination can become elements of ourselves as adults. Sure, the Monster High toys are beautiful and fun, but most importantly they encourage kids to explore their worlds and express themselves, and that’s the best play of all.” he stated. Truly an opinion many parents share across the world as well as the envy many of us share that our dolls growing up were not as “cool” as the Guys & Ghouls of Monster high.

    So What is Monster High ?

Monster High Dolls were released before Mid-Summer 2010. This year they are even bigger and have so many more dolls added to the range. Besides the original dolls we have now seen the Gloom Beach and Dead Tired series. Along with that has been the addition of further dolls such as Ghoulia Yelps, Jackson Jekyll, Holt Hyde, Clawd Wolf and Abbey Bominiable, Spectra Vondergeist. Another doll is due for release
this year known as called Toralei Stripe. These dolls are awesome and it’s great to see them modeled on how real high schools operate as well as including boy dolls in the series. Below is an article I wrote when Monster High Dolls first came out. I have added the latest dolls into the list of characters.




There’s some really thrilling news if you’re a doll lover. Monster High Dolls are the newest line from Mattel and are part of their new entertainment franchise.. Monster High Dolls are really cool teenage children that all come from famous monsters. They all attend Monster High where they experience regular teenage moments such as trying to fit in and make friends. The Monster High Dolls are refreshingly individual which will appeal to many doll fans.




Monster High Dolls are just a bit weird but with lots of style and humor. They all look so fashionable and stylish. Each doll comes with a pet, an accessory, a brush, a stand and a diary with a secret code that can unlock things on the website. The code gives you inside information on new characters, games and activities. The characters all have their own style and personality that is determined by their freaky flaw, for instance Draculaura can’t see her own reflection in a mirror.




So let’s introduce the guys & ghouls:

Frankie Stein

Frankie Stein is the daughter of Frankenstein and his bride. She’s 15 years old and comes with her pet Watzit which is made up of all different animal parts.




Draculaura

Draculaura is the daughter of Count Dracula. She’s centuries old but wow! she looks amazing. She comes with her pet bat Count Fabulous.




Clawdeen Wolf

Clawdeen Wolf is the daughter of the Werewolf. She’s 15 years old and comes with her little kitten, Crescent.




Lagoona Blue

The daughter of a Seamonster. She’s 15 years old and comes with her pet pirahna, Neptuna.




Cleo De Nile
The daughter of The Mummy. She’s the egyptian princess who’s over 5 thousand years old and like Draculaura she’s very well preserved. She comes with her pet cobra, Hissette.




Deuce Gorgon

The son of Medusa. He’s 16 years old and comes with his pet rat, Perseus.




Ghoulia Yelps

Ghoulia Yelps is the daughter of Zombies from the Zombie movie Night of The Living Dead. She is the smartest girl at Monster High. She has a baby blue colored owl named Sir Hoots-a-Lot.




Holt Hyde

Holt Hyde is the son of Dr Jekyll and Mr Hyde. He is also the school DJ. Holt Hyde has blue skin and fiery red hair. He comes dressed in a red jacket with striped purple pants to compliment his fiery red hair. Holt has a pet chameleon named Crossfade.




Jackson Jekyll

Jackson Jekyll is the son of Dr. Jekyll and Mr. Hyde. He is the alter ego of Holt Hyde. He’s the normal side and is the only human or “normie”  at Monster High.




Clawd Wolf

Clawd Wolf in the 17 year old son of the Werewolf and Clawdeen Wolf’s brother. He is one of the older Monster High Dolls and drives a car. Clawd Wolf is the big monster on the Monster High campus being the captain of the football team. He has a pet gargoyle bulldog named Rockseena.




Spectra Vondergeist

Spectra Vondergeist is the daughter of ghosts. She can float through the walls and possesses an “uncanny” ability to overhear school gossip.Spectra’s pet is a purple ghost ferret is named Rhuen.




Cleo De Nile and Deuce Gorgon are Monster High’s popular cool couple. Cleo is the mean girl of the school (every school has one) and Deuce is her super cool boyfriend. Frankie Stein, Draculaura and Clawdeen Wolf are BFF’s. Lagoona Blue fits in well with everyone




So far Mattel hasn’t released a full range of dolls clothes but that is all to come. In the meantime Bratz clothes will fit the Monster High gang even though they are a bit bigger than Bratz. The dolls are full articulated with the arms pulling apart at the elbow and wrist for easier redressing. For this reason and the fact that the earrings come off makes these dolls unsuitable for smaller kids. There’s a plush version available for the younger kids though. Yes, Mattel has thought of everything.




Mattel has big plans for the Monster High Franchise. The Monster High website has animated webisodes on it. Mattel has also released a further collection of dolls called “Dawn Of The Dance” where the dolls will be wearing 80′s style clothes to the school dance. There are also other versions out now too such as the “Dead Tired” series. A full live action feature film is coming out with Universal pictures which will propel Monster High even further.




Of course a Universal Picture can’t be released without a full range of clothes, handbags, shoes, fashion accessories, hair accessories, jewelry, socks, slippers, costumes, you name it Monster High will have it. There’s are 2 series of Monster High books written by Lisi Harrison and Giity Danshvari .




Vampires and Werewolves have taken over the world due to the Twilight series which is aimed towards the older teen, Monster High will fill in the gaps and entertain the younger teens that are just a bit to young for Twilight. Monster High will definitely appeal to them. Monster High Dolls are already  a monstrous hit.




Will Monster High Dolls appeal to you?




Let’s see, there’s nothing on the market like them. They’re unique and different and will appeal to not only kids but adults who love collecting dolls. Horror fans are going to love these dolls. Besides being a little bit freaky they are actually drop dead gorgeous so if you’re into fashion you’re going to love them. Everyone will love Monster High Dolls

Mattel really have outdone themselves with a line of dolls that truly are a breath of fresh air.


Plus Size & disabled ghouls would be welcome at Monster High

A recent posting in a Facebook group, Plus Size Modeling, has raised a fascinating question about Mattel‘s classic doll, Barbie — “Should (Mattel) start making plus-sized Barbie dolls?”
At the time of this writing, the post, which comes with an artist’s conception of a plus-size Barbie, has attracted over 40,000 “Likes” — the equivalent of a “Yes” vote for the plus-size Barbie. Meanwhile, there were over 4,700 comments — an equivalent of a “No” vote.

http://www.fool.com/ads/dailyfinance/incap.htm

Source: Facebook, author’s edits.
Barbie has been around for 53 years, and the doll has often been criticized for teaching impressionable young girls some questionable life lessons. The most common criticisms are her unrealistic figure, which some say could lead to girls becoming anorexic, and her shallow personality.
A 1965 version of the doll came with a bathroom scale permanently set to 110 pounds, and a 1992 talking version known as Teen Talk Barbie rattled off one-liners such as,“Will we ever have enough clothes?,” “I love shopping!,” and“Math class is tough!”
That’s not to say Mattel hasn’t improved Barbie over the years, though.
In 1967, Mattel released the first African-American Barbie, a bold move during a tumultuous time in America. Additional Barbie dolls from other ethnic groups were released over the following years. In 1997, Mattel widened the doll’s waist to fit more realistic, contemporary fashions.
Plus-size or obese?
The plus-size Barbie debate, however, poses an interesting question — is the artist’s depiction plus-size or obese? Critics have pointed out that the design, with a double chin, suggests that plus-size Barbie is not just curvy, but unhealthily obese.
To clarify things, we should compare some statistics — 60% of American women reportedly identify themselves as “plus-size”. However, according to a Gallup-Healthways poll, only 26% are obese — defined as having a BMI (body mass index) equal to or greater than 30.
While the artist may have missed the mark of creating a realistic, curvy Barbie with the mockup, the debate is still valid.
Sure, Barbie is a stylized doll, and dolls don’t have to be realistically proportioned. However, Barbie is different, since the doll has the body of a grown woman and is targeted at young girls.
Therefore, should Mattel make a more realistically proportioned version of Barbie? Perhaps they should, since a dramatic change could actually help the company sell more Barbie dolls in the long run.
What Barbie means for Mattel
To understand why Mattel should be concerned about the public perception of Barbie, we need to see how important the franchise is to the company’s top line. Mattel’s business is divided into three business segments: Mattel Girls & Boys Brands, Fisher-Price Brands, and American Girl.
Let’s see what these businesses sell and how they fared last quarter:
Business Segment
3Q revenue
YOY growth
Notable Brands
Mattel Girls & Boys Brands
$1.48 billion
8%
Barbie, Monster High, Hot Wheels, Matchbox
Fisher-Price Brands
$789.3 million
0%
Fisher-Price, Power Wheels
American Girl
$122.3 million
20%
My American Girl, Bitty Baby, Historical dolls
Source: Mattel 3Q report.
Digging deeper into Mattel’s Girls & Boys Brands segment, we can see that Barbie products actually account for 30% of the Girls & Boys Brands’ segment’s revenue and 18% of Mattel’s top line.
That’s why Barbie’s future is so important to Mattel.
Sub-group
Barbie(dolls, accessories, other products)
Other Girls Brands (including Monster High)
Wheels(toy cars)
Entertainment(Radica Games and other games)
3Q sales
$443.3 million
$447.7 million
$241.7 million
$347.0 million
YOY growth
3%
28%
(9%)
7%
Source: Mattel 3Q report.
Unfortunately, Barbie just hasn’t been all that popular lately, posting a meager 3% year-over-year growth in sales last quarter.
However, that 3% growth was extremely significant for Mattel, since it was the first time in four consecutive quartersthat the Barbie franchise posted positive sales growth.
Comparing Miley Cyrus to Doris Day
Another line of Mattel dolls, Monster High, has been growing at a much faster rate.
Although Mattel didn’t disclose the exact number of Monster High dolls sold, the company primarily attributed the 28% gain in its Other Girls Brands to rising sales of the “Goth Barbies,” which debuted in July 2010.
Monster High dolls. Source: Company website.
The Monster High dolls were created by Garrett Sander, with illustrations by Kellee Riley. The line features offspring and relatives of classic monsters such as Medusa, Dracula, Frankenstein’s monster, the Mummy, and the Creature from the Black Lagoon. The franchise, like Barbie, also includes TV specials, direct-to-DVD movies, books, accessories, and software.
Yet the popularity of Monster High is a double-edged sword. It boosts Mattel’s top line while cannibalizing Barbie sales. More importantly, it highlights another image problem that Mattel has with Barbie — although Monster High dolls are just as thin as Barbie dolls, they’re simply newer, edgier, and cooler. It’s like comparing Miley Cyrus to Doris Day.
Is it time to reboot Barbie?
For over five decades, Barbie has been the “All-American” doll. However, the role and image of the woman in American society has changed dramatically during that period.
An interesting comparison can be made between Barbie andHasbro‘s G.I. Joe toys.
Hasbro’s original G.I. Joes, made in the 1960s, resembled Ken dolls with uniforms, scars, and over-sized dog tags. By the 1980s, however, boys’ tastes had changed — they were obsessed with comic book-like heroes and villains. In response, Hasbro rebooted G.I. Joe in 1982 under the brand “Real American Hero,” with the help of a Marvel comic book series and an animated series. The classic soldiers were replaced by superhero-like soldiers wielding special weapons such as katanas and laser guns — forming a new foundation for the franchise that has been expanded upon by the two recent live-action films.
With Barbie, it may be time for Mattel to consider a similar reboot. After all, its own Monster High dolls could soon eclipse the classic doll in popularity.
The big question, however, will be how to reboot Barbie. Will she be an astronaut, a business woman, or a doctor instead? Will she have more realistic body proportions than her classic model? Will Mattel make model-size, regular-size, and plus-size versions of the doll just to satisfy everyone?
What do you think Mattel should do with Barbie, dear readers? Let me know in the comments section below!
The article Plus-Size Barbie Sparks Debate About the Classic Doll’s Future originally appeared on Fool.com.
I truly believe that even though many people say Barbie should remain classic in her look that the student body at Monster High would welcome not only a plus size ghoul but would embrace her beauty. I also would welcome a disabled ghoul, and a guy/ghoul going through chemotherapy.  
Like we say at Monster High…
Be Unique Be yourself, be your own 
MONSTER!